BCA sees a new way to market a business

by paulcrosland on December 9, 2012

Now in its fifteenth year, the presentation of the awards for the best Berkhamsted Christmas Shop Windows 2012 were made on Sunday 2nd December at the Festival of Light.

Berkhamsted Citizens Association Committee member, Rita Jones, praised the shopkeepers for keeping up standards and making the effort to brighten the town centre in these tough economic times. The BCA was particularly pleased that the national shop chains were now making a greater effort.

The winner this year was Fine & Country, the first estate agents ever to have won the accolade. Its decorated Christmas trees, combined with prizes donated by other local businesses for visitors to its premises during the Festival event, made the window display a unique publicity and marketing event for both the agents and their collaborators.

Certificates of commendation went to Ciente, The Forge Boutique and Woods of Berkhamsted, all on the High Street.

Further information: Susan Johnson

Email: scgjohnson@btinternet.com

Tel: 01442 875517 (home) or 07712 526461 (mob)

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